EQUATIONS Chennai (India)

Business overview

Equations Advertising and Strategic Management Pvt Ltd was started as a MR & Marketing Planning wing of EQUATIONS in 1997. EQUATIONS - the parent organisation is designed on the concept of STRATEGIC BUSINESS UNITS where each entity is a highly professional business unit. Market Research is the very essence of a business. A commercial enterprise involving huge investments has to take up a thorough study of its course before putting the money in the business. Market Research provides the vital knowledge in consumer psychology, nature of market forces affecting consumer behaviour, competitive strength, product strength / weakness, market size, potential sales and other information necessary for a venture. Our Strength... Equations with its Integrated Marketing solutions has emerged as a one stop location for any firm's marketing problems. Right from understanding the most complex aspects of consumer behavior to the most creative functionality of advertising, Equations has a whole spectrum of end to end problem solving prowess, all gained through multifunctional cross pollination of Communications. How different are we?... Market Research Division of Equations in itself has a professional and impressive experience and has been doing some original, practical consumer and social research. We have a team of professionals backed by well trained, professional field people providing faster and accurate responses. How are we structured? We have expert research professionals heading respective functional discipline who come from top Business schools.We have network of Field Investigators spanning the whole of India and who can do impeccable research work revealing the exact pulse of the market. We Integrate with... Equations, which is the parent company, that specialises in Advertising and Media communications for almost eight years now. We also integrate with Asia Media Network the Media and Public Relation Division(SBU) of Equations.It is an advantage for us to understand the exact working concept of Media and hence Communication Research has become one unquestionable strength of our division. Advertising division of Equation has fully added value to the area of Advertising Research. The Integrated thoughts of the client, admaker and the end customer has been fully analyzed by our Research programmes.So because of this rare combination of evolving from the roots of an Communication Group, Advertising Reserach is our Key Strength. We walk with technology.. We at our division use complex and simple tools and techniques to distill information from raw data.A variety of software from highend to lowend enable us to do the best job. We are reliant on computers for faster and easy data processing. We rely on the very online concept of internet for better communication , information gathering and sharing. Work Philosophy.. We believe in Quality not once, but for ever. We believe in a lot of Business Ethics. Confidentiality is completely assured on every piece of work done.We believe in extending our research service even after the actual work is over. Atleast for a year, we update our clients with the business information pertaining to the industry or product category.

Industry Advertising
Business Type Service Provider
Establishment Year 1997
Firm Type Pvt Ltd.
Expand Level International

Products & Services

HTTPAN Integrated Communications Group with focussed strategic services. We work with the clients in realising the full potential of business concept be it a brand or a product, concept offer.
Our Service Spectrum :
• New Product Clinic - To maintain a favorable image of your company and brand with anyone and everyone who has a direct or indirect bearing on its success.

• Advertising & Strategic Marketing - Strategic creative solutions for your brands that delves deeply into the customers psychologies and emotions.

• Retail Advertising & Support Services - Market Research provides the vital knowledge in consumer psychology, nature of market forces affecting consumer behaviour, competitive strength, product strength / weakness, market size, potential sales and other information necessary for a venture.

• Market Research - Both Qualitative and Quantitative research that gives you a first hand indication of ever shifting customer preferences, their needs and a correct picture of your status in the market and the direction you are going.

• Web Technologies - To offer comprehensive web strategies and not another website. The web strategies are made to mesh well with the rest of management competencies
We provide a perfect assessment of product / venture and ensure its success for which we have at our disposal a field force of executives who are the best. We carry out both qualitative and quantitative research. We have handled major clients like UII, L&T, Modfurn, Kinetic , E.I.D Parry , GIO Sanmar, Hatsun Agro Foods Product LTD, TNPL, Nadiu Hall, etc for whom we have done exhaustive and in-depth research works.

* Product Resecrch :-
- Pre Launch Market Assessment
- New Product Acceptance and Potential (Including Pricing/Concept/Replaceability)
- Competitive Product Studies
- Benchmarking of Existing Products
- Blind Test
- Motivation Research

* Distribution Research :-
- Assessment of Marketing Potential
- Market Share Analysis
- Determination of Market Characteristics
- Sales Analysis
- Distribution and Channel management
- Brand Tracking
- TM Monitoring

* Advertisng Research :-
- Copy Research
- Positioning Studies and Mind Mapping
- Packaging Research
- Study of Ad Effectiveness
- Media Research
- DAR &Consumer Panels

Contact Details


Old # 218, New # 356 Flat S-3, Avai Shanmugam Salai,
Chennai, 600 086 (Tamil Nadu) - (India)


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