Business overview

Feedback commenced operations in June 1985 as a consumer market research firm (Feedback Management Services Private Limited). In early 1992, Feedback Marketing Services Private Limited (FMS) started independent operations and Feedback Ventures and Collaboration (FVC) was spun off as a separate entity. With the opening up of the economy, FMS decided to focus on business to business research in addition to its consumer research portfolio. The work done by FMS went beyond conventional market research to tactical and strategic consulting. In June 2003, FMS decided to rename itself Feedback Business Consulting Services Private Limited (Feedback Consulting) to reflect its core nature of work. Currently, our 130 resources (many of them science, engineering and MBA graduates) operate out of 4 offices in India (Bangalore, Mumbai, Delhi, Chennai). Feedback has its own overseas representatives in US and Europe. Feedback Consulting has grown from a market research firm (B2B, Consumer, Customer satisfaction) to a full services firm with a business advisory focus. Feedback Consulting also represents overseas firms for their business interests in India. Feedback Consulting has a compelling value proposition to provide strategic advice and implementation assistance. Our approach is ground-up and our roots in market research provide a strong foundation for actionable ideas. This has resonated with our clients who are increasingly using us for these services. Our credibility stems from our diverse sector record (over 36 sectors), extensive experience (3500 engagements), tangible results (over US$7 billion investments in India) and exposure to leading firms (over 600).

Industry Services
Business Type Service Provider
Establishment Year 1985
Firm Type Pvt Ltd.
Expand Level International

Products & Services

We offer a range of services under this umbrella starting from assessing markets to writing the business plan, finding the location, the right partners, etc. Our services include Market Research, Strategic advice, Stakeholder Experience, Brand/ Image measurement, Market segmentation, Price benchmarking, Opportunity assessment, Market feasibility, etc. In addition we have proprietary offerings available off the shelf.

Examine Services
Voice Services
Advice Services
Tap Services

Examine Services :- We offer a range of services under this umbrella starting from assessing markets to writing the business plan, finding the location, the right partners, etc.

Market Sizing
Business potential
Market Plan Assessment
Value Chain Analysis
Usage, Attitude & Purchase
Concept reaction & evaluation
Company assessment
Channel & Distribution
Partner identification
Location identification
Business plans
Go to Market

Voice Services :- At Feedback Consulting, we believe in going beyond traditional ‘satisfaction’ models while measuring stakeholder experience. Our focus is on delivering on end business outcomes through identifying drivers to enhance stakeholder “experience”. Our experience in B2B space has helped us understand our client’s requirement better as well as helped us align to provide enablers for achieving their end business goals. Actionable recommendations based on aggregation and disaggregation of findings at a firm level to an individual level is our key value proposition

Customized Research
Other important stakeholders

Product Catalogue (22)

Contact Details


# 16, Kewal Industrial Estate,, 241 S.B.Marg, Lower Parel,
Mumbai, 400013 (Maharashtra) - (India)


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