Hisense Electric Co.,Ltd Qingdao (China)

Business overview

Hisense Electric Co., Ltd, IPO on Shanghai Stock Exchange on April 22, 1997, is a famous publicly owned company in domestic home appliances industry. Possessing three holding companies (Hisense Zibo, Hisense Liaoning, Hisense Guiyang Electric Co., Ltd) and one overseas subsidiary (Hisense South Africa Development Enterprise (Pty) Ltd), Hisense Electric Co., Ltd is the largest holding company of Hisense Group as well as the backbone of it. Till June of 2001, it has a gross asset of US $375 million and net asset of US $291 million. Its 2, 500 employees are active in R & D, manufacturing, sales and service of DBS receiver, TV and other home appliances. Boasting advanced digital color TV production line in the world and annual output exceeding six million units, it is the largest color TV production base in North China. Its TV products have a complete variety with near 50 popular models from 14 inches to 53 inches. Technology is the root of Hisense, and Hisense is regarded as the technology genre of TV industry of China. With 30 years of experience in R & D of TV technology and first-rate national-class technology center, Hisense Electric follows the strategy of high technology, high quality and high-level service. Being the first to develop environmentally friendly TV, progressive scan TV, energy-efficient TV and digital LCD projection TV in the country, it has successfully realized overall upgrading of TV technology. In April 1999 Hisense environmentally friendly TV passed No. 001 "Environmental Symbol" authentication in China, and in 2000 it won Chinese Environmental Symbol Pioneer Award and Contribution Award; in 2001, Hisense TV became the first batch of product exempt from inspection by the National Technology & Quality Inspection Bureau; in September of the same year Hisense became the first batch of Famous Brand of China. Hisense Electric Co. Passed ISO9001 Service Quality System Certification in September 1999, making it the first in the manufacturing business. In the quality appraisal to 28 domestic and foreign brands of color TV, which was held by China Quality Management Association in December, Hisense TV got first place in eight aspects of performances, that is, definition, richness of color, functions, anti-interference, clarity of image, resolution, and sensitivity of remote control. Superior quality won Hisense TV 2000' Zero Complaint Product from Chinese Consumers Association. Since 2000, guided by the customer-centered policy and the core philosophy of "make continuous improvements to contribute to the society", Hisense Electric established the strategy of better the product, refine the process and improving the management. As a result of being overcritical to product quality, "Hisense" became a popular brand amongst consumers and the company won dozens of quality awards. Although TV industry in China declined significantly in the year 2000, Hisense gained fastest growth rate in the domestic TV industry, leading the brand top 3 bestsellers in China. In June 2001, the company expanded its scope of operation by adding digital refrigerator to its product lines, occupying a height of technology in the field of white household appliances. Hisense Electric owns millions of customers and has set up highly efficient global sales and service network. The products sell to over 50 countries and regions including South Africa, Southeast Asia, America, and Middle East. The 80-hectare Hisense Electronic & Information Industrial Park with an investment of US $243 million will have been put into production by the end of 2001. Digital TV, HDTV, LCD Projection TV and other products of the park will enjoy a booming market. Creativity is life. Hisense Electric strives to carve a niche among the world's industrial and commercial giants.



Industry Electronics and Telecommunication
Business Type Manufacturers, Trader, Service Provider & Exporter/Importer
Firm Type Public Ltd.
Expand Level International

Products & Services

We are Manufacturing, sales and service of DBS receiver, TV and other home appliances. Boasting advanced digital color TV production line in the world and annual output exceeding six million units, it is the largest color TV production base in North China. Its TV products have a complete variety with near 50 popular models from 14 inches to 53 inches. Technology is the root of Hisense, and Hisense is regarded as the technology genre of TV industry of China. With 30 years of experience in R & D of TV technology and first-rate national-class technology center, Hisense Electric follows the strategy of high technology, high quality and high-level service. Being the first to develop environmentally friendly TV, progressive scan TV, energy-efficient TV and digital LCD projection TV in the country, it has successfully realized overall upgrading of TV technology.

Contact Details

Hisense Electric Co.,Ltd

11F, 17 Donghaixi Road, Qingdao, China
Qingdao, 266071 () - (China)



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