It all started in 1994. Two guys, straight out of college, had an idea. It was an idea born out of the inability to get food and supplies for their pet ferrets. Scott Sanfilippo and Joe Palko wanted to create an Internet website where other ferret owners could easily find products for their pet, and have them conveniently delivered to their home. Keep in mind, this was 10 years ago... Long before the Internet was popular and shopping on-line was mainstream. The idea for such a store was a great way for the two to make a couple of extra bucks while continuing to work full-time elsewhere. A closet in Scott's apartment was cleaned out to become the "warehouse" while Joe's bedroom at home was the customer service "call center." In one year, the guys did $10, 000 in sales. Not bad for something this specialized. In addition to the website, the two printed up black and white "catalogs" on an inkjet printer, mailed them to whomever they could find, and traveled around Pennsylvania, New York and New Jersey selling their goods at ferret shows. The second year, the company's sales were over $100, 000. From the closet, the two bought a house and turned the basement and garage into a warehouse and filled orders there for about six months, before it became too small. The growth continued over the years and the company is now in it's own 20, 000 square foot distribution center with an in-house call center. Combined revenues for 2005 are expected to top $7 million. Throughout the years, the story of how this "idea" turned into a hugely successful operation has been told in college classrooms and at business seminars. Other businesses looking to share in the same success came calling, and in 2002, Sanfilippo and Palko opened an advertising agency and Internet design firm. Solid Cactus was the name, and the goal was to be a non-traditional ad agency, designed to take what was learned over the years and help other business owners succeed in e-commerce and to put the power of real-world experience from dot-com pioneers to work. While TheFerretStore.Com is the company's core operation, 2003 saw the introduction of several new Internet properties that are enjoying the same success and growth.
|Firm Type||Public Ltd.|
We Operates on-line pet stores and an advertising agency.
PO Box 2346
295 Johnson Street
Wilkes-Barre Twp., PA 18702 () - (United-states)