Search Engine Optimisation, or SEO as it is popularly called, makes it easier for search engines to find, crawl, index and rank your website content. In simpler words, SEO is the process of improving the visibility of a website in search engines amongst the natural un-paid search results, also called organic search results.
Our full-time SEO Course has both the On-page SEO and Advanced SEO Modules. In the On-page SEO module, you will learn how to optimize your website to be easily crawled, read and indexed by the search engine robots. You’ll also learn how to prepare your different web pages so that they rank well for different target keywords and are able to attract targeted traffic from search engines. In the Advanced SEO Module you will learn about achieving the desired rankings for your website on various search engines. You will also learn advanced SEO tips, techniques and best practices to achieve Top 10 rankings for your website on various search engines. This will include developing skills on how to build backlinks for your website, perform link exchange with relevant sites, performance tracking, website analytics, reports generation and competitor tracking.
Introduction to SEO
In this topic, we will see how search engines actually work. Showing the information in no-time is not a kids play, there are many factors that work behind the scene to get this information as fast as possible. We will see little history of Internet Marketing, the mechanism of search engines and how they rank pages.
Search Engines are getting smarter every day, so it takes more than just good content to rank well in search engines. After finalizing the keywords (previous topic), it is important to use them smartly on the webpages. Basically, onpage optimization means making changes on the website so that it is search engine friendly. With proper onpage optimization, the website not only ranks well in search engines but also gives better ROI (return on investment).
Just as the name suggests, Offpage optimization is done external to the website. It involves number of activities which improves the overall rankings of the website in SERP (Search Engine Result Pages). It is also known as link building activities, where the effort is to get as many quality inbound links to the website as possible. The relevant and quality inbound links also called backlinks are the backbone of getting higher rankings
Once you know the basics, and fundamentals are clear, it is time to learn the advanced tricks of the trade. We will make you aware of the latest algorithmic changes along with live case studies and proven results from our huge client base. We will also cover Google Local Optimization (for local websites) and Google Shopping Optimization (for ecommerce websites) which is very important for local and ecommerce clients. Strategy making is the most important part of SEO where you learn how to use your resources most tactfully.
Analytics & Reporting
This is where all the figures, stats and graphs are! It is very important to measure the performance of the efforts we have made so far. Analytics gives the clear picture of what has been achieved and where we are lacking. Aligned with your strategy and ultimate goal, analysis is very important to make further decisions. Analytics tells you where we are getting visitors from, what they are doing on the website and they are making any intended action (buy, subscribe etc.) on the website or not.
Digital Institute of Internet Marketing (DIIM), Ahmedabad is the pioneer in Internet Marketing Training in Gujarat. DIIM is conceptualised, established and managed by visionary entrepreneurs having years of experience in helping companies establish emphatic online presence for their businesses. Our aim is to make India’s youngsters more employable by capitalizing upon the huge opportunities arising from the ever growing penetration of Internet in India. We take pride in our strategic association with Tej SolPro, Gujarat’s leading Search Engine Optimization and Internet Marketing companies, to ensure that our course content is cutting edge and that our students get LIVE practical experience on real-life Internet Marketing projects.. view more »